Transparency Governance Model
Organizations who can see the benefits of transparency want to move in that direction rapidly. Transparency can bring performance improvement, brand power, patient acquisition and many other benefits.
The challenge is that transparency is at its foundation about trust. Trust by the physicians that data is going to be managed in a way that is fair and beneficial to their reputations and practice. Trust by executives that data will be used to better connect the organization to those it seeks to serve. Trust by the public that the data presented isn’t skewed to make the organization look better than it is. And even trust by important third parties like Google so they are willing to use the information in helping users find what they’re looking for.